Value Creation:NTN's Strengths|2020|Archive by year|Sustainability|NTN Global

Three Strengths of NTN		Future Direction
Original technologies	Tribology technology Our strengths in manufacturing technologies include heat treatment, precision machining, and precision measurement, which are indispensable for the manufacture of bearings, and we pursue tribology technologies through R&D of bearings Not only rolling bearings, but also a wide range of materials such as resins, sintered metals, and magnetic materials, as well as advanced technologies such as fluidic dynamic pressure type technology for the development of units and module products consisting of sliding bearings, and electrical and machine parts, and we market them as composite material products	Differentiation through advances of cultivated technology, including low friction and diversification of functions of hub bearings, which have the No. 1 global market share Develop hydrogen-related and other products to achieve carbon neutrality
Original technologies	Sensing technology Develop and provide products and the Multi Track Magnetic Ring equipped with a high resolution rotational sensor developed based on NTN-SNR's ASB^® (Active Sensor Bearing), a global standard technology Develop monitoring services for large wind turbines by CMSs (Condition Monitoring System). Capture the top market share in Japan by providing enhanced support, as the number of installed units exceeds 200	Respond to new market needs of CASE such as autonomous driving and sharing Develop and upgrade AI algorithm to predict residual life Develop "talking bearings" with built-in sensors in the bearing to issue an alert for abnormalities
Quality	Product quality High reliability demonstrated by the long-standing track record of developing the first quality control system that won the Deming Prize in the Japanese machinery industry and supplying it for life-supporting applications such as the Shinkansen and aerospace Acquired world-class market share for axle/drivetrain products that support safe driving of automobiles	Stable supply of high-performance products Spread sophisticated quality control practices using IoT/AI to manufacturing divisions, including suppliers
Quality	Quality of human resources and work Human resource development programs to pass on know-how, such as the Global QC Circle Convention, NTN Technical Skills Competition, and TQM Convention Promote the practice of the Corporate Philosophy through the "NTN PROUD AWARD"	Strengthen the development of human resources who “think and act by themselves” to achieve workplace goals The corporate philosophy is understood by all employees around the world
Services	Global network Provide products and services to customers from approximately 200 bases in 34 countries around the world Respond to market needs in various locations with R&D system in four regions	Expand sales in the Middle East and Africa
Services	Problem-solving customer responsiveness No.1 domestic aftermarket share with the largest domestic distributor network Provide remote technical support services globally Contribute to solving all customer issues through detailed responses (From products to service-oriented (solutions))	Provide advanced preventive maintenance services by using big data Expand remote technical support services and on-line technical workshops for end-users

Aftermarket business

Expanding services through hardware and software

In the aftermarket for all types of machinery, the need for maintenance services and solution businesses not for a single bearing but for the entire facility is expanding, thanks to the popularization of AI and IoT.
NTN has achieved the top aftermarket share in Japan through its leading distributor network and services, and has expanded its overseas network. In the future, we will expand our services by utilizing our expertise in sensing technology, etc. as well as digital technologies, thereby further capturing demand.

Industrial machinery business

Response to climate change

Introduction of renewable energy is expanding to achieve carbon neutrality and realize a decarbonized society.
NTN has a strong position in large bearings for main shafts of wind turbines, and has the largest market share for wind turbine's condition monitoring systems (CMS) in Japan. We also sell green energy products that utilize our proprietary blade technologies. We expect these products to grow along with the future growth of the market.

Responding to Robotization

At manufacturing sites, there is a growing demand for manpower savings and further efficiency improvements due to labor shortages.
NTN is contributing to labor saving and automation through the use of high value-added products such as bearings with built-in sensors and Multi Track Magnetic Ring in addition to Wrist Joint Module "i-WRISTTM" that applies CVJ-technology. We expect sales of related products to expand in line with the growing demand for robotization.

Automotive business

Responding to the shift to EVs

In the automotive market, as response to the environment is required, fuel efficiency and CO₂ emission regulations have been strengthened in various countries, and the government-driven adoption of EVs and electrification has been accelerating.
NTN boasts the world's No. 1 market share for hub bearings, which support tire rotations, and the world's No. 2 market share for driveshafts, which pass the rotations of engines and motors to tires. NTN has its strength in strong technological capabilities and overwhelming market share for axle/drivetrain products.
Driveshafts and hub bearings are our mainstay products, which account for approximately 80% of our net sales for automotive applications, and are essential not only for ICEV (internal combustion vehicles), but also for HEVs and EVs. Demand is expected to continue expanding in the future. We will ensure superiority in the marketplace by pursuing even lighter weight, higher efficiency, and lower friction, and by providing high performance products.

Composition of automotive sales

NTN's Strengths

Three Strengths of NTN

Tribology technology

Sensing technology

Product quality

Quality of human resources and work

Global network

Problem-solving customer responsiveness