The Company’s R&D focuses on tribology technology and is divided among four regions throughout the world. Each region shares information with each other on areas such as design, prototyping, testing, production technology and customer projects, rapidly responds to customer needs they identified, and creates value-added products. We are moving into new business areas by refining our product structure; from individual bearings to "module products" that incorporate sensors and other peripheral technologies, and "system products" that combine mechatronics and control technologies. In October 2018, we established CAE R&D Center to aim for higher efficiency and higher precision of our R&D activities.

We implement procurement activities based on the "Basic Procurement Policy" that was established from perspectives of "globalization," "fairness/impartiality," and "environmental preservation." We engage in "Green Procurement," giving priority to suppliers with outstanding environmental preservation work or environmental quality. We also work to promote procurement in local and the optimal regions. Guided by the "NTN CSR Procurement Guidelines" we have created, we actively encourage suppliers to take part in CSR activities to promote CSR throughout the entire supply chain. We are working to establish and strengthen partnerships with suppliers through improving our communication with them.

With customer satisfaction as our top priority, we aim to further improve our QCD (Q: Quality / C: Cost / D: Delivery). As a production reformation activities, we will create a structure for total optimization and promote production streamlining, which will lead to improving profitability of NTN as a whole. We will bring Monozukuri sites and customers closer to each other and deliver high value to customers through advanced and efficient production utilizing robots and AI/IoT, and through SCM (Supply Chain Management) collaboration. With our overseas production facilities, we are working on strictly reapplying rules for model transfers and process changes. We are also strengthening risk analysis and data management from the first steps of product developments. Our target is to ensure stable quality from the very start of production, using NTN global quality assurance system and standards. We are providing support from Mother-Plants and Quality Control Division to perform on-site audit, to investigate past problems, to implement process improvements and to ensure quality guidance for local employees. Developing and producing our manufacturing equipment inhouse lets us expand on NTN’s proprietary expertise, while our proactive approach to human resources training ensures that this expertise passes to the next generation of employees.

Representatives from our sales divisions regularly visit customer development sites and perform consultative sales activities by precisely coordinating among customers and related-divisions within the Company. They propose products and provide consultations to solve issues to meet the needs for the new products that the customers are developing, and respond to any problems with existing models that are being mass produced.
Representatives from sales engineering divisions provide technical services required to solve issues by rapidly identifying technical needs of the customers.
As for the products of which we have started mass-production and delivery, we are working to maintain optimal stock levels for customer production plans and extensive lineups. We also make efforts to further improve customer satisfaction by providing after-sales technical services including on-site visits to hold seminars that explain topics such as bearing handling methods for the customers who will actually use our products.
Customer needs and requirements are constantly evolving: products' weight reduction, quietness, lower torque for energy saving and longer operating life. We respond promptly to those needs, and deliver our high quality products to customers at appropriate prices, in an effort to improve trust and satisfaction in NTN brand. We conduct regular surveys with our Customers. Those are opportunities to evaluate their satisfaction and to receive requests or other feedbacks from them.

NTN provides various products for industrial machinery and automotive maintenance needs. For the industrial aftermarket, we provide bearings for general machinery and equipment used in industries such as mining, paper, and steel. For the automotive aftermarket, we satisfy customer needs with a product lineup of repair parts (auto parts) composed of bearings and peripheral components. We also provide after-sales services, such as holding engineering seminars with technical service units, to help our customers improve their production efficiency and ensure their stable operation.

We produce NTN ULTAGE Series, the world’s highest class new generation bearings, which meet the market needs for higher precision and speed of industrial machinery. We are also contributing to reduce environmental impact in various fields in industrial machinery by making our bearings lower torque, smaller and lighter. We will contribute to industrial development and creation of sustainable society, through further evolving elemental technologies of bearings that we have cultivated over many years, and promoting development of high value-added products by unitizing or systemizing peripheral components.

Our work in the automotive segment includes developing more advanced bearings, hub bearings and driveshafts to create higher added value. We are also combining these core products with core technologies to develop module products. To prepare for the coming era of electrification and autonomous driving, we have released "Electric Motor and Actuators" composed of ball screws, motors and controllers. We are working on expanding their range of applications and proposing them to customers. Marketing these products globally will allow us to meet demands for better fuel efficiency and ride comfort in conventional vehicles, while also meeting rapidly growing needs for electrification.

NTN's compact wind turbines and micro turbines are eco-friendly products that utilize proprietary blade technology to achieve exceptional energy and power generation efficiency. NTN's compact, high-efficiency green energy products promote the use of renewable energy sources and contribute to development of a low carbon society.